Email Marketing


What is email marketing?

According to Wikipedia, email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Why should we use email marketing?

It is because email is still one of the best online marketing tools. Products Information is delivered directly to your potential buyers with lightning speed. An email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent in the lives of people around the world. Using email marketing has many benefits.

One of the benefits is much more cost-effective than normal offline marketing, and the return could be many folds bigger. In fact, $57.25 was generated for every $1 spent on email marketing in 2005, outperforming all other types of direct marketing(Direct Marketing Association). Another benefit is that you can build a close and long-term relationship with your customers or potential customers. Establishing that kind of relationship will make promoting products and selling them easier. In this way, you can boost sales profitability.

In order to start an email marketing campaign, you need to build a list of prospects or subscribers. The easy way is to create a web form and put them on your website to collect users’ data. However, you need to connect the form to a database. It is not easy to create a web form that is fully functional by yourself unless you are an experienced database and web programmer. Another way is you can sign up for a third-party email marketing company who can handle all the jobs for you. You can take a look at Aweber, a well-known email marketing provider on the web.

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