Now you have products or services ready to offer to potential customers, but how are you going to sell them? The answer is you need to promote them.
Marketing means you have to establish the needs and wants of your potential customers in a particular market and make efforts to fulfill their needs and wants with your products and services.
In traditional businesses, products are delivered to the end users using offline marketing channels. In online businesses, you can combine both online and offline marketing channels for promoting physical products or you can employ 100% online marketing channels for selling digital products.
For example, Amazon.com uses a combination of online and offline marketing channels to market their products. Advertising, shopping, and payments are done online while products are delivered to the customers using physical means. However, Clickbank.com uses 100% online marketing channel because they are selling only downloadable digital products.