As your online business grows, you might find that it is increasingly difficult to manage your business. Not only you have to cope with rapid changes in Internet related technologies, you will face a host of other problems such as websites maintenance, customer relationship management, accounting and financial management and more.
To solve the problems,the answer is outsourcing. You should concentrate on building and maintaining your core business and outsource other jobs to other people. And with emergence of Internet outsourcing companies, things are getting much simpler. What you need to do is simply sign up as a member of one of those online outsourcing providers and you can start posting your jobs in their websites and wait for candidates who are mostly freelancers to apply for your jobs. You can then choose qualified candidates to handle your jobs. Off course you must set aside certain amount money to pay these candidates.
A business transaction always ends up with order fulfillment and payment. While accepting payment is easy for the brick and mortar businesses, it is not as easy for the online businesses. In particular, small and micro businesses find it tough to set up online payment due to the high fees of payment gateway service.
It is impossible to accept cash online, so the solution is to accept credit card payment or other online payment methods. In order to accept online credit card payment, you need to sign up with a credit card service provider. This form of payment might not be cost effective for the smalltime merchants. However, they can choose to use other payment services like PayPal.
According to Wikipedia, E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.
Why should we use email marketing?
Although social media is a great marketing channel, Email remains one of the best online marketing tools. Products Information is delivered directly to your potential buyers with lightning speed. An email is a tool that nearly everyone uses today. It continues to grow and be more prevalent in the lives of people around the world.
Using email marketing has many benefits. It is more cost effective than normal offline marketing and yet generates better ROI. Another benefit is that you can build a close and long-term relationship with your customers. Establishing that kind of relationship will make promoting products and selling them easier. In this way, you can boost sales and profitability.
You can monetize your blog or website by selling advertising space. You can either sell text links or banners to the advertisers for certain fees. You can bargain for a good price if your site is popular. They either pay you monthly or yearly. However, one of the best sources of advertisements is the Pay-Per-Click advertising program.
Pay Per Click (PPC) is an Internet advertising program used on websites, blogs and search engines in which advertisers pay their publishers when their ads are clicked by the readers. Advertisers typically bid on keyword phrases relevant to their target market and pay according to the highest bid. One of the best PPC programs is Google’s AdSense,
I have created a short video introduction to online business and uploaded it to YouTube. By watching this video, you should be able to grasp the concepts of online business and might be able to start your own Internet business later. Watch it on YouTube.