Creativity is important in building a successful business, whether offline or online. It is the new ideas that allow you to create products and services that are different from your competitors.
What do you mean by creativity? It means creating something completely new, or making connections where none existed before.For example, Steve Jobs and Steve Woznak invented Apple computer in 1976, also the first PC. And they went on to build a multi-billion dollars business. Apple computer is still one of the leaders in laptops and PCs. There are countless other examples. One of the great stories is about Clarence B. Darrow, who made a connection between poor people ad people who could imagine that they are rich to invent the Monopoly game.
In the Internet world, many people have created successful online businesses using their creativity. Google, Facebook, Twitter, Amazon.com, Yahoo! are some of the leaders. If you want to make money in the online world, you have to think of new ideas and create something based on these ideas, and market them to the online world. Because of the global nature of the online wold, even a niche market is immensely huge, it is big enough for everyone to make a good living out of it, if only you know how to do it.