What is email marketing?
According to Wikipedia, E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating
Why should we use email marketing?
Although social media is a great marketing channel, Email remains one of the best online marketing tools. Products Information is delivered directly to your potential buyers with lightning speed.
Using email marketing has many benefits. It is more cost effective than normal offline marketing and yet generates better ROI. Another benefit is that you can build a close and long-term relationship with your customers. Establishing that kind of relationship will make promoting products and selling them easier. In this way, you can boost sales and profitability.